In 1982, Marjorie Burchette opened a small balloon delivery shop in Louisville, Kentucky, U.S.A. She quickly noticed a large number of complaints from customers who were unhappy because their balloons floated for less than a day. Her husband, Don, is a chemical engineer who was employed at the time in the research-and-development department of a large chemical company. Marjorie asked him if there was a way to increase the floating life of latex balloons.
Don went to work on the problem at night in his basement shop, and after about a year, he had developed HI-FLOAT. The rest is history; HI-FLOAT has become a phenomenal success.
In 1992, we introduced an improved formula, SUPER HI-FLOAT, which worked twice as well. In 2002, the next generation of balloon treatment was born – ULTRA HI-FLOAT. This concentrated formula works twice as well as SUPER HI-FLOAT, and it can increase the floating life of a latex balloon by up to 25 times, on average.
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