I didn’t intend to start a product company. I left my salary job as an in-house graphic designer to pursue the world of free-lance, jobs were coming in and I felt ready. But, as it’s known to go for people who choose this path, the carpet was ever beneath me waiting to be tugged.
One day I showed up to my office and there was no work to do. And with a wife and two kids at home, I couldn’t be idle — my conscience just wouldn’t let me. So, as a discipline for the mind and an opportunity to sharpen my skills, I began designing a single playing card, the jack of spades. It turned out pretty well. The next day I showed up and still no work. So I designed the queen of spades. After three feverish months of this pattern, still workless, I had to my suprise finished designing an entire deck of playing cards.
I was flat broke. Totally broke. Like, my friend lent me $1,200 to keep my lights on and feed my family type of broke. I was a bit of a mess. I was working hard, but with no income to show for it. It was at this low point that I asked my officemates to help me put together a pitch video (which you can watch below) and launched a Kickstarter campaign to produce the playing cards I had illustrated by happen-stance.
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