Upcoming Events at Bellarmine University
Sat Feb 9, 9:00 AM - Sat Feb 23, 12:00 PM
2001 Newburg Road, Louisville, KY 40205
Community: Louisville
Description
Do you feel a sense of urgency that your business should jump on the digital bandwagon? Do you know your customer? First, before you jump in, you need to gain an understanding of which tactics are right for you. You have to develop a strategy. So, how do you decid
Event Details
Do you feel a sense of urgency that your business should jump on the digital bandwagon? Do you know your customer? First, before you jump in, you need to gain an understanding of which tactics are right for you. You have to develop a strategy. So, how do you decide what solution is best for your business? How do you find time to do it all? The solution is to create an Ultimate Marketing Plan.The Ultimate Marketing Plan- For Business Owners Who Want to Generate Leads and Grow, will equip you with the tools necessary for success. Unlike other marketing courses or online webinars, this is a hands-on course where you will walk away with an actionable marketing plan, valued at more than $5000.The Ultimate Marketing Plan is a three-part program taught by Ify Whitfill of Red•i Marketing, LLC, and includes expert guests who will present on specialized topics. Your completed marketing plan will position your business to effectively identify your customers, discover the best ways for your business to reach them, then identify resources to automate your processes and save you time. In the Ultimate Marketing Plan you will learn:
WEEK 1 (February 9th, 9am-12n)
PART IObjective: Build a well-informed customer persona using research techniquesTakeaway: A completed worksheet of your customer persona
PART IIObjective: Develop a realistic budget that aligns with your goalsTakeaway: Goal Sheet and Profit First™ budget sheet(Special Guest Brittnie Eiden)
PART IIIObjective: Gain an understanding of your competitive advantage(s) and your competitorsTakeaway: Completed SWOT, Competitive Analysis, and Unique Selling Proposition statement
WEEK 2 (February 16th, 9a-12n)PART IObjective: Develop a cohesive brand that connects the essence of your business with your customer.Takeaway: Brand Identity Summary(Special Guest Raechele Gray)
PART IIObjective: Using your goals from the previous week, gain an understanding of marketing strategies and which one(s) align with your goalsTakeaway: Strategic Plan Outline
PART III Objective: Understand different marketing tactics and what mix you should use to reach your audience.Takeaway: Tactical Marketing Outline
WEEK 3 (February 23rd, 9a-12n)
PART IObjective: Understand how tec
